Creating a Portfolio Website: Complete Guide for Belgian SMEs

Personal portfolio websites have become indispensable nowadays for professionals and businesses who want to present their work and expertise online. Whether you're a freelancer, consultant, creative professional, or SME owner - a good portfolio website can make the difference between a new client and a missed opportunity.

At LUNIDEV, we regularly help entrepreneurs build professional websites that showcase their work. In this guide, I'll share everything you need to know about creating a portfolio website that truly delivers results.

What is a Portfolio Website?

A portfolio website is your digital business card that shows your best work, projects, and skills to potential clients. It differs from a regular business website because it's specifically focused on demonstrating your capabilities through concrete examples.

A good portfolio website contains:

• Selection of your best projects
• Clear description of your services
• Testimonials from satisfied clients
• Contact information and call-to-actions
• Information about yourself or your business

Portfolio Website Price Overview Belgium

One of the most frequently asked questions I receive is: "What does a portfolio website cost in Belgium?" The costs vary greatly depending on your choices:

DIY Options (€0 - €500/year)

• Free platforms: €0-20/month for hosting
• Template-based solutions: €10-40/month
• Premium themes and plugins: €50-200 one-time

Professional Development (€1,500 - €8,000)

• Custom design and development
• Responsive design for all devices
• SEO optimization
• Content management system
• Maintenance and updates

At LUNIDEV, our portfolio websites start from €2,500, where we always build a tailor-made solution with modern technologies like React and Next.js. We ensure your website loads quickly, is easily found on Google, and works perfectly on all devices.

Best Portfolio Website Platforms Compared

There are various platforms available for creating a portfolio website. Here are the most popular options:

WordPress

• Advantages: Flexible, many themes, large community
• Disadvantages: Can become complex, maintenance-intensive
• Suitable for: Users who want control over every detail

Squarespace

• Advantages: Beautiful templates, user-friendly
• Disadvantages: Limited customization options
• Suitable for: Creative professionals without technical knowledge

Webflow

• Advantages: Professional capabilities, no code required
• Disadvantages: Steep learning curve, more expensive
• Suitable for: Designers who want professional control

Custom Development

• Advantages: Fully customized, optimal performance
• Disadvantages: Higher initial costs
• Suitable for: Businesses that need unique functionalities

Our approach at LUNIDEV is always custom development because this provides the best performance and flexibility. We use modern frameworks that ensure fast loading times and an excellent user experience.

Portfolio Website Tips for Beginners

When you start creating a portfolio website, these are the most important tips:

1. Keep it Simple and Clear

Less is more. Choose your best 6-12 projects instead of showing everything. Visitors should understand within 10 seconds what you do and why they should work with you.

2. Tell Stories, Not Lists

Instead of just showing photos, tell the story behind each project:

• What was the challenge?
• How did you solve it?
• What was the result?

3. Make it Mobile-Friendly

More than 60% of your visitors come via smartphone. Ensure your website works perfectly on all screen sizes.

4. Optimize for Speed

A slow website loses visitors. Optimize your images and choose a fast hosting solution.

5. Ensure Clear Contact Options

Make it easy for potential clients to get in touch. Place your contact information clearly visible and add a contact form.

Benefits of a Portfolio Website for Businesses

A professional portfolio website offers countless benefits for Belgian SMEs:

Professional Appearance

A well-designed portfolio website shows that you're serious about your business. It creates trust with potential clients before they contact you.

24/7 Availability

Your portfolio works as a virtual salesperson who never sleeps. Clients can view your work and make contact at any time.

Better Online Findability

With good SEO optimization, you'll be found better on Google. This means more organic traffic and potential clients.

Cost-Effective Marketing

A portfolio website is an investment that lasts for years. It costs less than traditional marketing but works 24/7.

Measurable Results

With analytics tools, you can see exactly which projects are viewed most and where your visitors come from.

Important Trends for 2026

The world of portfolio websites is constantly evolving. These are the most important trends for 2026:

Minimalist Designs

Clean, simple designs without unnecessary elements are gaining popularity.

Interactive Elements

Subtle animations and hover effects make your portfolio more lively without being distracting.

Sustainability

Green hosting and optimized code for lower CO2 emissions are becoming increasingly important.

AI Integration

Chatbots and AI-powered search functions improve the user experience.

How Do You Choose the Right Portfolio Website Design?

Choosing the right design depends on your sector and target audience:

For Creative Sectors

• Visually strong
• Plenty of space for images
• Experimental layouts allowed

For B2B Services

• Professional and reliable
• Focus on results and case studies
• Clear call-to-actions

For Technical Sectors

• Clean and structured
• Emphasis on functionality
• Technical details well explained

Conclusion

A professional portfolio website is an investment that pays for itself through the extra clients and assignments it generates. Whether you choose a DIY solution or professional development, the most important thing is that your website tells your story well and convinces visitors to take action.

At LUNIDEV, we believe every entrepreneur deserves a portfolio website that perfectly showcases their unique qualities. We combine modern technology with strategic thinking to build websites that truly deliver results.

Want to know more about how we can help you with a professional portfolio website? Feel free to contact us for a no-obligation conversation about the possibilities.